In order to collect key data inputs the questionnaire design is very important so that the main quantitative information can be grouped into definite classes and a participant does not face any ambiguity in the questionnaire. This will eliminate errors and also and enable participants to answer correctly (Cooper & Schindler, 2006). This stage of design of the survey questionnaire is to be aligned with all elements of the objective of the research and also the analysis process that will be used. Due to is critical importance the design process is very iterative as all elements of the questionnaire need to be arranged in a logical sequence and must also be interesting enough to attract the participant. The study questionnaire comprised overall ten questions featuring five objective options of likert scale. The questionnaire was posted on a social network and the participants were requested to take the survey.
Ethical considerations in this study are kept in mind when designing the format for the data collection. Participants must be assured from data privacy and security and also guarantee from any harm occurring from this exercise. A number of ethical elements are involved in this study and these assurances and guarantees must be incorporated into the data entry form. It has also to be assured that no private details will be published or made public (Saunders & Lewis, 2009). This kind of an informed approval must be made in the beginning of the data collection form so that the participant is aware of the implication of the information being given. In addition, as there is an added risk of a damages claim from a participant it is very important that all information entered by the applicant is voluntary and he has the right to refuse to answer a particular question. An information page informing every voluntary participant of the hazards and the purpose of the research has to be prepared and displayed at the commencement of the data collection. This page will display the contact details of the researcher and the data collection team with all contact details including mobile number and email reference.
This part was useful for detailing the combined research approaches. The combination of quantitative and qualitative approaches made the subject more focussed. All data collections procedures employed was explained in detail along with the selection procedure of the sample population that was the target of the study and also the analytical procedures employed to study the data were explained in detail.
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