Air Ambulance is a matter of networking amongst its peers so that an efficient cooperative transportation plan can be worked out in the shortest possible time at the best possible cost.
Facebook marketing works very well for smaller Air Ambulance companies where budget for advertising is limited and economy is of concern.
Marketing is an integral part of any business.
Entrepreneurs and small business owners alike have relied on marketing their products and services to succeed. Direct selling is the oldest and most respected form of marketing. Since then, advertising with flyers and posters have transformed into electronic advertising with emails, websites, and electronic ads on networking sites. In order to properly advertise themselves and their material business owners must target the appropriate customers, meet the needs of those customers, and continually anticipate the new market.
The newest market, however, was underestimated in its effects on traditional measures of marketing. The social media network of Facebook has become a fad indulged by all ages since its original conception as a college social networking site. Facebook originally served as a means to keep in contact with friends and meet those attending your university. It soon expanded to include anyone with an email address, allowing for a wider expanse of friends and family, colleagues, bosses, and teachers. Not soon after, Facebook offered new applications furthering insight into the lives of our friends and family such as joining “groups”, “becoming fans of…”, quantifying our likes/dislikes. This form of e-collaboration soon drew attention as a source of media advertising space for small businesses.
With the primary users of Facebook being college and university-level students, this new generation has developed into entrepreneurs without the work that accompanies historical definitions. Without realizing it, these young students have overstepped precedential methods and values of marketing and combined them with casual collaboration and communication by advertising on their status’, qualifying personnel by viewing their profiles, and avoiding face-to-face confrontation or meetings. Anthony Kuo, Managing Director of Tavoularis Projects—a public affairs, strategic counsel and political consulting firm—has noted in an online interview that “Facebook allows us to communicate to the masses with a click of a button what we're "doing." We indirectly advertise what we can do for clients by posting projects we're currently working on. We're also creating a "buzz" about our activities through what has truly become today's preferred medium of communication for many.”
Small business owners and entrepreneurs can attest that a large part of their business begins with building relationships in order to gain return customers as well as referrals to friends and family. Marketing their skills and services is an art fabricated through word-of-mouth and reputation. Lacking in business decorum, one of the many tools Facebook has given these young entrepreneurs to market their skills is a “status” allowing them to update their friends and family with whatever they see fit. This area has been used to inform the general Facebook public when someone needs a certain skill or product, and likewise, when someone can offer a skill or product. From there, friends can comment on the status after it has been reported in their “newsfeed” with referrals. The person offering their skill can search for that referral on Facebook, “friend” them, or send them a private message to their inbox. With a “mutual friend”, these persons need not gather references before hiring the student for work or for products. The persons profile contains all of the information one would need to evaluate their qualifications as a small business owner or entrepreneur.
Personal profiles have pictures, logos and other information about their “company”. If for instance, morals are of grave concern when searching for someone who will fix their car, a person can view the potential mechanics’ religion, groups, who their friends are, what they are fans of and description of self to determine if they are the type of person with whom they wish to do business. Other free opportunities to maximize facebook easily include creating ones own “group” indicative of their services or skills, such as a music group for a band. It targets a large audience and with one click can be sent to all Facebook friends. Being of the same network can aid those looking for services or products by finding someone in the same city or industry.
Aside from personal profiles and locality, another means of electronic advertising underestimated in its growth is the Facebook “marketplace”. It has provided a means of e-advertisement for products such as rooms for rent, furniture, games, designer clothes, pets, textbooks, etc…Entrepreneur Chris McCrindle has used facebook to market his products through his status and the creation of groups to support his work. In an interview he noted that he uses Facebook to “offer incentives to friends and family if they buy my products. The last incentive was offering a free pen for those who purchased a video phone.” He has also used Facebook to create events where he might be selling his products. This combines the traditional paper marketing of flyers and mailers with a cheaper, informal version.
Hype around Facebook and its link to small businesses has involved making the most of advertising space for businesses; meanwhile the faction of students who have unknowingly become entrepreneurs has largely been ignored and underrepresented as the growing trend it is. Facebook has created a marketing opportunity unchallenged by any other structure in business. Reputations have been created which are directly associated with Facebook and e-communication and no longer pursuant of time-honored measures. Deducting from traditionally respected methods, these new entrepreneurs have surpassed a conventional chain of command and usurped the unspoken authority which once dictated free market standards and processes. They have taken opportunity from customary businesses and offered a cheaper, untailored version which promotes instant gratification.
Businesses now must compete by conforming to lower standards of marketing or opt to remain dignified in their established marketing manners. This obvious growth of unintentional entrepreneurs can only continue to develop as technology expands and our greed for instantaneous products, services, and information moves forward.