External or MacroEnvironment
The Ultimate Battle field Simulator is known to be a spectacular first person shooter simulator.
The main purpose of building or creating such a wonderful gaming simulation was being physically present there. In order to accomplish this, it was required to make a decision of selecting an ultimate first person shooter.Macro environment is considered to be an environment where organizations do not have any control on the market of their product. Regardless of this, an organization can give direction to which a function operates and satisfies the customer.
Brief Description of the Product
Unlike the other traditional gaming engines released in past, Battlefield Stimulator employs a whole new graphic engine Phosphor 2. It is used to deliver state of the art graphics, sound and defines whole new way of a scenery being destroyed. This excellent gamin engine was created with the combination and collective efforts of large companies and drooling minds(Cooper, 2010).
The process of the creation of this engine is discussed below:
- Extensive research was done in order to seek tech in experts that was essentially required to bring life in to the simulator.
- The foremost requirement was this project was the location. An imposing and self contained igloo dome was chosen as an ultimate place to keep the gamut and feel total emotion gaming experience in it.
- The ten over head infra red tracking cameras were used to monitor and regulate the real time position of the game player on the treadmill. Under this stage, the treadmill can be used to build the movement of battlefield’s 3D character.
- Appblaster gun was as physical gun to hold and shoot while playing this game.
- Xbox 360 Kinect was used to control the movements of crouching and jumping in the game.
Political or legal environment
The political forces how stable are a political environment which is reflected in the behavior and attitudes of the political in order to create a huge market for a particular product. In this case, the Ultimate Battle field simulator was created after extensive research done by the manufacturers and it was made sure that product is in interest of country and its population. Government can interfere in the sales of product by taking following action such as:
- Increasing legislation
- Modifying government policies for certain period of time
- Social Ethics
Being the first ever gaming engine to be introduced in the gaming industry which makes it an exclusive game and it happens to price too high as compared to other ordinary games. It is important to ensure that whether this product will be beneficial for the economy of the country. These forces vary from country to country.
Socio, Cultural Environment
Socio cultural environment is used to determine whether the product is in the welfare and interest of society. Its sales reduce drastically if it is not good for the people of the society. The factors involved in such environment are as follows:
- Age distributions
- Population Growth rates
- Level of education
- Distribution of wealth
The sales of the product are highly dependent on the use of technologies utilized at the time of creating it. It is one of the biggest gaming engine are expected to go high as the gaming industry is booming. This is due to usage of high end technology utilized in creation of such an extraordinary out of the world game. Also, with the rise in sales the share of profit is also expected to reach the limit(Nettleton, 2012).
The key factors included in it are as follows:
- Rate of new inventions.
- Internet usage
- Digital and internet based research
It is also important to make sure that product manufactured doesn’t involve usage of harmful products that results in depletion of natural resources. Such a product will never do well in competitive market. The battlefield simulator being a high technology oriented product is made of supreme quality with a well thought design based on extensive research.The battlefield simulator is placed on a imposing and self contained igloo dome was chosen as an ultimate. The product is promoted widely on a large scale. The promotion method undertaken is done on global level.
Direct or Micro Environment
Micro environment is type of a direct environment that compels to company for its inability to serve. All those organizations automatically become a part of it who directly affects the marketing and sales activities of a company or a product. The Gadget Store is responsible for handling and regulating the sales of Ultimate Battlefield Simulator. The direct factors are as follows:
- The Market channel
Before manufacturing a product it is important to study the market in order to get aware about its demand and create a situation that analyzes the situation that helps to reap out maximum profit from the product and its sales. It is considered an intelligent way of studying a market in a convenient way that opens a clear way to sales of the product.
The demand of Ultimate Battlefield Simulator has been created by studying the market of such high tech products well in advance to ensure smooth and steady sales of it. Mostly marketers are seen to plan well in advance concerning the strengths, weakness of a product(Whitwam, 2015).
Strengths of Ultimate Battlefield Simulator are as follows:
- Employs usage of high tech advance technology
- Highly demanded by gamers
- Use of innovative technologies
- Open other lines of products
- Very expensive
- Only meant for gamers
- Used by adults only
Various other products are made by using this latest technology. Some of the products are listed below:
- Virtual Battlespace Systems1
- Virtual Battlespace Systems 2
- Virtual Battlespace Systems 3
The strategies employed by various marketers are done in order to increase the sale of any product(mustavi786, 2012). Two different strategies used by marketers are as follows:
- Segmentation: This type of strategy is used to segregate the huge target in to small subsets depending on consumer needs and preferences.
- Targeting: This type of strategy identifies its audience and manufacture products exclusively for them. The audience of Ultimate Battlefield Simulator is limited to gamers only.
Win Win situation for an Air Ambulance company